This Freitag Reference image campaign brought back the product to where it came from: “Out in the Streets”. Several passersby were asked in the streets of Zurich to join an undercover editorial photo-shoot.
Sequence of images were shown at window displays of Freitag stores. The small sized posters had a double function: one side for visual merchandise for wholesalers, and the other side printed with product information to create an accordion fold product leaflet.
The campaign was developed in collaboration with Pierluigi Macor and Raffinerie.
Window displays, in-store presentation and posters, product leaflet, website, press materials