This Freitag Reference image campaign brought back the product to where it came from: “Out in the Streets”. Several passersby were asked in the streets of Zurich to join an undercover editorial photo-shoot.
Sequence of images were shown at window displays of Freitag stores. The small sized posters had a double function: one side for visual merchandise for wholesalers, and the other side printed with product information to create an accordion fold product leaflet.
Window displays, in-store presentation and posters, product leaflet, website, press materials