“This publication celebrating a hundred years of Pro Natura, the oldest Swiss nature conservancy association, looks unspectacular at first. The cover is in green cardboard, the front endpaper is also used as the title page, and the contents are on the inside back cover. But there is much to be discovered inside. The book breaks down into four parts – foreword and afterword, essays, pictures and history/chronicle – indicated by the use of different paper. The typography is generous, and the pictures – with the exception of the documentary section in the chronicle – are printed as full pages, thus conveying a peaceful impression despite the enormously dense amount of information.
A remarkable self-confident product – and this in the commemorative category, which tends to be dominated by tediously designed books. The somewhat traditional client plucked up the courage to take a step in a new direction without placing undue demands on its audience. It was clever to choose the large format, which makes it possible to treat the pictures generously; the choice of paper is also smart, expressing an environmental awareness and closeness to nature while at the same time appearing to illustrate the aging process of the organisation. This and other design decisions help to celebrate the subject matter in a modest and altogether appropriate way: contemporary, but emanating great warmth.”
Kontrast Verlag, by Pro Natura, texts by Ludwig Hasler, Daniela Pauli, Pierre-Alain Rumley, Otto Sieber, Dominik Siegrist and Tanja Wirz, photos by Markus Bühler-Rasom, 2009, 17 x 25 cm, 196 pages, 27 greyscale and 27 color plates, hardcover book.
100 Years of Pro NaturaInformation